Narrow Your Niche: Offer LESS and Reach MORE People

Level: Beginner, Intermediate

Are you stretched thin and tired of trying to be “all the things”?!? When your industry feels FLOODED with other people doing the exact same thing as you, it’s time to stand out by narrowing your “niche.” Find your specialty. Your thing. Your tribe. Your place in the industry. In this workshop, Promise Tangeman-Wurzell, the CEO and creative director of the web design company, GoLive, will share what exactly a niche is, why it pays to simplify your offerings and how it translates to your brand and website. Get ready to experience big growth and switch from reactive to proactive in your marketing approach.

In this session, we’ll discuss:

  • The benefits of establishing a niche.
  • Examples of companies killing it in their niche.
  • How to discover what your niche should be.
  • How to target & attract your ideal audience.