As a communicator, you have a continual need to create new content. Don’t let this reality unnerve you or — worse yet — tempt you to merely compile and tweak material from others. Instead, learn to unearth fresh content from your own seemingly ordinary life that will not only resonate with your audience, but will also help you discover your niche and effectively position you as a trusted expert. In this practical session, New York Times best-selling author Karen Ehman will equip you with daily strategies for discovering, organizing, and using your own unique material. In it, you will learn:

• How to develop an eye for processing everyday life situations and interactions with the intent of generating original content
• A simple system for recording, scheduling, retrieving and later re-purposing your unique material
• A step-by-step strategy for zeroing in on your distinctive passions, gifts, talents, and interests in order to narrow your niche and become known as an expert
• Innovative ways to use Scripture as a foundation for crafting messages of value that resonate with your readers and enact real life change